Hotel Ózon & Luxury Villas****Superior in Mátraháza is one of the most renowned and, in terms of business performance, one of the most successful hotels in Hungary. After a comprehensive two-year renovation, it reopened its doors in November 2022. However, the hotel’s management had to ensure the swift return on investment and achieve ambitious revenue targets in an increasingly challenging labour market and competitive environment, all while fully repositioning the hotel. Therefore, even before reopening, they turned to the Everguest revenue management team, and this collaboration, which continues to this day, has resulted in outstanding success.
Reopening Amidst Challenges
In the last quarter of 2022, Hotel Ózon reopened with expanded room capacity, separate luxury villas, additional event rooms, an enlarged wellness area, and a unique outdoor infinity pool. “Even under normal circumstances, reopening after a two-year closure would have been difficult, but we had to tackle the challenge on a much harder playing field,” says Henrik Hoffmann, owner of Hotel Ózon & Luxury Villas****Superior. “The biggest challenge was that during the pandemic, the industry lost much of its appeal to potential employees, and we had to find motivated, guest-oriented, and professionally trained staff to operate an expanded, premium facility. We finally managed to address the shortage by hiring around 50 foreign colleagues.”
Moreover, during the Covid period, many hotels underwent renovations, and Hotel Ózon had to strengthen guest loyalty and win the trust of those seeking premium relaxation in this highly competitive environment. “Despite the difficulties, we set optimistic revenue targets, justified by the return on investment and the hotel’s repositioning into the premium category. This is why we involved the experts from Everguest in the pre-opening phase, as we had to completely rethink our pricing and service strategy,” explained Henrik Hoffmann.
Coordinated Efforts Under the Guidance of Everguest’s Revenue Management Team
According to Ildikó Pap-Kuttor, Senior Revenue Manager at Everguest, the Ózon Hotel was a particularly complex project due to its scale and repositioning: “We needed to determine the ideal balance between individual and group segments, and due to the repositioning, we had to maximise REVPAR at higher rates in a dynamically changing market. This required coordinated efforts between the hotel’s sales team, the external marketing agency, and the Everguest revenue management team.”
“On our recommendation, we introduced weekly and monthly consultations from the start,” says Csenge Fazekas, Revenue Manager at Everguest. “At these meetings, representatives from all key areas are present, and everyone can share their opinions and ideas. The discussions are always constructive, and this collective brainstorming ensures that we make the best possible decisions.”
Business Results Exceeding Expectations*
This close collaboration has delivered exceptional business results for Hotel Ózon. The ambitious revenue targets have been met every month since reopening, and according to NTAK data, the property achieved over 40% higher revenue (TREVPAR) in 2024 compared to the regional 4-star hotel market. In July and August 2024, the hotel’s TREVPAR even surpassed the figures for five-star hotels at Lake Balaton. Another outstanding achievement is that the direct sales ratio exceeded 90%, helping to keep distribution costs (intermediary commissions) at a minimum.
Looking for a luxurious getaway in the picturesque Mátra region? Check out the offers from Hotel Ózon & Luxury Villas****Superior: https://hotelozon.hu/
Experience Everguest’s revenue-maximising methods at your property too! Request a tailored offer: https://services.everguest.com/hu/kapcsolat/
*Regional comparison refers to the Mátra-Bükk tourist area. Revenue data is sourced from NTAK, covering the period from January to August 2024.
