Following the hotel’s complete renovation in 2020, Hotel Bodrog Wellness & Elix Spa entered a new market, competing for guests’ trust among premium-category hotels. However, this repositioning necessitated a rethink of the previous service, pricing, and general marketing communication strategies, for which the hotel’s management sought the expertise of Everguest. The collaboration quickly produced outstanding results, but perhaps even more importantly, the business performance and growth have remained consistent throughout the more than four years of joint work.

The Advantages of Outsourced Services

The partnership between Hotel Bodrog Wellness & Elix Spa and Everguest began in November 2020 with a comprehensive revenue audit. Since the full renovation, the hotel was now competing in the premium category, prompting management to establish new foundations for sales and pricing systems.

“Due to labour shortages prevalent in the industry and particularly in the northeastern region of the country, our opportunities to involve experienced revenue professionals are limited. This is why we opted for outsourcing revenue management,” says Péter Bágyi, Owner-Director of Hotel Bodrog Wellness & Elix Spa. “I believe we found the perfect partner in the Everguest team, because from the very first meeting, they understood our needs and were able to work with such thoroughness as if they were part of our internal team. I am particularly pleased that they have been supporting our work for more than four years now, and together, we can achieve all our ambitious goals.”

“The great advantage of outsourced revenue management is flexibility in terms of tasks and capacities. It’s an excellent choice for properties where hiring a full-time revenue specialist is not justified, but they still want to harness the potential of dynamic models at more favourable costs,” highlights Noémi Kovács, Head of Everguest’s Revenue Division.

PMS Change and New Pricing Models

After the audit, joint work began in 2021 in the marketing services area. Following another audit later that year, revenue management was also initiated.

“We were pleased to see that, following the 2020 audit, the hotel had implemented several improvements that created an excellent foundation for collaboration. However, in such cases, we typically repeat the entire audit process to ensure we work with the most suitable model for the new circumstances and opportunities,” emphasises Noémi Kovács on the importance of the audit process.

“Since Hotel Bodrog Wellness & Elix Spa underwent a complete PMS change—which represents the most significant transformation for a hotel in terms of planning and operations—we participated in the entire implementation process, provided continuous professional support, and jointly developed the reporting system to enhance pricing efficiency.”

The Everguest team introduced a channel manager, modernising the online pricing process. They then moved on to building a dynamic pricing strategy, which brought visible results to the establishment in a short time. Thanks to Everguest’s effective marketing strategy, the hotel strengthened its online presence significantly, enabling the use of more complex dynamic pricing models. The experts also developed exclusive packages for the entire financial year, with Everguest providing continuous pricing support.

Direct Focus in Marketing Communication

The Everguest team employs a wide range of tools in marketing communication. Besides social media content planning and management, the collaboration includes TikTok video production, newsletter development, and full-scale PPC management.

“Following the renovation, we played a key role in the hotel’s repositioning. For Hotel Bodrog Wellness & Elix Spa, it was particularly important to strike the right balance. Despite being in the premium category, the hotel aimed to represent accessible luxury to remain relevant to its previous guests,” says Bálint Turnai, Senior Marketing Manager at Everguest, about the challenges of planning.

“To achieve this, we redesigned the hotel’s visual identity and introduced an elegant yet informal style in writing and audiovisual content. We also optimised analytical and PPC tools, and served as a consultation partner for the development of the new website, which launched with a completely revamped backend and user interface at the end of 2024.”

Key Success Factors

The occupancy metrics set at the beginning of the collaboration were quickly achieved by the Everguest team, followed by increasingly strong REVPAR results year by year. According to the experts, several factors contributed to this success:

• The Hotel Bodrog Wellness & Elix Spa team is supportive and receptive to Everguest’s solutions, implementing expert recommendations flexibly.
• Both the hotel staff and the Everguest team placed great emphasis on enhancing guest satisfaction, positively impacting reputation scores and, consequently, pricing.
• By implementing a 365-day pricing support system, which many hotels cannot achieve with internal resources, no pricing opportunities are missed.
• Thanks to continuous collaboration between Everguest’s revenue and marketing communication teams, experts can respond quickly and effectively, achieving much better results even during difficult-to-sell periods.
• The synergy between areas also resulted in a significant increase in the effectiveness of international campaigns: in 2024, traffic from Slovakian guests doubled compared to 2023.

Sustainable Business Successes

Since the beginning of the collaboration with Everguest, Hotel Bodrog Wellness & Elix Spa has achieved outstanding results every year. Annual TREVPAR indicators have consistently grown by over 15% each year, while online revenue in 2024 was 25% higher compared to 2023. Particularly significant was the strengthening of direct sales, which increased by an average of more than 35% per year.

“I am especially proud of the direct sales results we have achieved together with Everguest,” says Péter Bágyi. “At the start of our collaboration, our goal was for 60% of bookings to be direct annually, and we reached this by early 2024. In fact, in some months of 2024, more than 70% of bookings were direct. I believe that comprehensive strategic thinking and joint work played a significant role in our success in being voted Hotel of the Year in 2022. Since 2022, our hotel has been able to exceed the previous year’s business results almost every month.”

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Would you like to experience Hotel Bodrog Wellness & Elix Spa’s premium services? Then book your stay through the hotel’s website: https://hotelbodrog.hu/en/