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News, Interesting Facts, Useful Articles and Case Studies
A new era for search campaigns.
On May 6, Google announced its latest development on its official blog: the AI Max for Search format, a tool that could fundamentally transform how search campaigns work – and hospitality and tourism are no
2 mins to read
A Success Story Years in the Making: The Journey of Club Tihany Resort and Everguest in Numbers
Az utazás sokkal több, mint egyszerű helyváltoztatás. Egy belső utazás is, amely rávilágít arra, kik vagyunk, mire vágyunk, és hogyan keresünk értelmet a világban.
2 mins to read
A strong example of sustainably successful planning: an average annual 25% increase in direct revenue, a direct booking ratio around 70%, and growth in all key metrics.
4 mins to read
Within one year: 30% more rooms sold, 40% annual REVPAR growth, and 225% higher online revenue.
4 mins to read
58% increase in occupancy, a 45% increase in REVPAR, and 62% more direct bookings in one year.
4 mins to read
Significant increase in review scores across key platforms.
3 mins to read
With Everguest’s new AI-based software solution, hospitality professionals can collect real-time feedback from guests and respond instantly to their comments.
2 mins to read
Averaging a 64% increase in direct bookings with a 17% higher average room rate, the synergy between revenue management and marketing got results.
4 mins to read
In 2024, Hotel Ózon’s revenue exceeded the regional competition by over 40%, thanks to the coordinated efforts of key departments.
3 mins to read
What does reputation management involve, and why are guest reviews important? What strategies should be employed to maintain and enhance your good reputation?
3 mins to read
What tasks are included in hotel marketing, and what are the most important trends in online marketing within the hospitality industry?
4 mins to read
The rapid digital transformation of tourism is fundamentally reshaping the future of the industry, but what exactly is digital tourism, and how can you leverage the potential it offers?
2 mins to read
Would you like more guests to book with you at the best possible rate? What is more advantageous: direct sales or distribution through booking websites?
3 mins to read
Revenue management is one of the most important tools for operating a profitable hotel. How can revenue management help in maximising your revenues?
3 mins to read
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A new era for search campaigns.
On May 6, Google announced its latest development on its official blog: the AI Max for Search format, a
2 mins to read
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