Category: Marketing

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A Success Story Years in the Making: The Journey of Club Tihany Resort and Everguest in Numbers
A strong example of sustainably successful planning: an average annual 25% increase in direct revenue, a direct booking ratio around 70%, and growth in all key metrics.
Within one year: 30% more rooms sold, 40% annual REVPAR growth, and 225% higher online revenue.
Averaging a 64% increase in direct bookings with a 17% higher average room rate, the synergy between revenue management and marketing got results.
4 mins to read
What tasks are included in hotel marketing, and what are the most important trends in online marketing within the hospitality industry?
4 mins to read

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